Creativity Applied for Something Useful

As much as we hate to say it, advertising can be ridiculously creative and important, too. Why say you? The Australian Childhood Foundation’s ad campaign to raise awareness about child abuse. They put up posters that cover a child-sized mannequin. On the sign it says, “Neglected Children are made to feel invisible.” But when the mannequin is ripped out from beneath, the text underneath is made visible, which reads, “Thank you for seeing me.” Ups to Wooster Collective for catching this first and not explaining it at all.