Find It Online

A little while back, Culture System featured a story on how people search for music. It was about a survey of people meant to represent the whole population. In a bit of bad news for this blog, it found that the majority of people do not go online in search of new music.

The study did note, however, that music heads and the "Internet cognoscenti", as the report called the web savvy, search for music in a different manner.

And a couple of new studies might help to shed a little light on this part of the population.

A recent non-scientific survey of users of the blog aggregator Hype Machine found that, like the first report, friends still played a large role in discovering music for Hype Machine users. But friends were only the runner up as a source of music, not the prime source. Online editorials were the go-to place for Hype Machine users.

But one of the readers was a little peturbed that the study didn’t include radio as one of the multiple choice options for sources of new music. A total of 7.6 users wrote this alternative into the "other" category.

Entertainment Media Research also just recently published(pdf) a study of digital music consumption in the UK. (Net, Blogs and Rock’n'Roll caught this one.)

In this online study of 1,700 people, MySpace ranks as the most important web site for music, with YouTube coming in second. More importantly, perhaps, is that 10 percent of respondents said the social networking sites have led to purchases. This is surely to increase now that musicians are able to sell MP3′s directly through their MySpace profiles. And it’s just in time: nearly half said it needs to be easier to buy music from the sites.

Regardless of their popularity, two-fifths agree with the statement that the networking sites "are full of idiots nowadays". Yes, they really asked that question. So scientific.